The Revolution of Businesses Through Mobile Based Applications

For businesses that are using mobile based applications, there are a number of opportunities waiting to be unveiled. These applications offer a free or nominal subscription. As businesses aim to provide their users with an awesome user experience, the best and most handy way out is by use of mobile applications.  Organizations are successfully using the power of mobile apps to make their operations highly convenient, efficient and profitable. Using these apps, businesses are also augmenting their capabilities, exploring novel possibilities and transforming everything about the way it operates.

According to Gartner special report, by end of 2017 the demand for enterprise mobile will exceed available development capacity by 5 to 1. It also researched and concluded that Smartphone sales is expected to reach 2.1 billion units by the end of 2019, and the demand for enterprise mobile apps with high performance and usability is expected to rise exponentially during this time. According to another study undergone by a marketing firm, it is concluded that by end of 2019, mobile apps and web together will account for 72% of digital advertising expenditure.

With these growing statistics, it is evident that smartphones are the most sought devices in the marketspace at present. The ease of working that a smartphone presents makes it the most desired gadget, moreover it has an affordably low cost.

How Businesses use Smartphones

All major businesses today are listed on the internet. Moreover, many of them have their own mobile applications that help their customers in availing their services and constantly staying update to the changes. Through the nexus of smartphone networks and mobile applications, businesses keep track of their customers, their buying habits, their choices and preferences. Alongside they also provide their customers with attractive discounts and offers, which they can avail easily with the help of an application installed in the phone itself.

These applications based servicing adopted by all business ventures have brought about a new revolution in marketing and the overwhelming response that it has picked in the initial years make it the most sought province for the years to come.

With almost all companies coming into mobile based marketing and servicing, it has lately become an open pool with growing career opportunities. It is not wrong to say that the mobile app development industry is flourishing with each passing year, as mobile application markets are comfortably moving ahead from Tablets and Smartphones to the  Internet of Things (IoT) and Wearable’s-with increased focus on mobile app analytics and mobile marketing.

Careers in Mobile Marketing

With mobiles phones being the highest sold electronic gadgets, and all businesses online, the need for professionals who can successfully work on mobile app development is in high demand. There is a desperate market hunt for professionals well equipped with the fundamentals of Enterprise Mobility Suite, Windows Server–based technologies, and some hands-on-experience with Microsoft Visual Studio .NET and the Microsoft .NET Compact Framework and Mobile Device Management.

Amongst a few courses that are of best use to begin one’s learning of mobile application development are:

·        20398: Planning For And Managing Devices In The Enterprise

·        2556: Developing Mobile Applications Using The Microsoft .NET Compact Framework (Visual Studio 2005) Course 

·        40368: Mobility & Devices Fundamentals Course Description

·        40373: Mobile Development Fundamentals Course Description

·        AFA461 - SAP Afaria 7.0 System Administration 

These courses, ranging from planning and managing devices to developing mobile applications by use of .NET and system administration, are lucrative career options that are waiting to be taken-up by skilled professionals. Other than these courses a complete training portfolio is listed here.